The last remaining hope for a sustainable future? It is a new trend in advertising to use dead people to sell products or promote campaigns, but is it really true that past heroes have a stronger voice than alive ones?
When you look at the impact dead people like Jesus, Elvis, John Wayne, Che Guevera, John Lennon, Buddha and so on have, you begin to question that.
Having said that, this GreenPeace campaign is genius. Using the voice of former US President John F. Kennedy speak from the grave about The Energy (R)evolution is effective, to say the least. Captions like “we can’t look our children in the eye before we do something about the climate” are provocative, but indeed, what is needed for people to listen up?
I give two thumbs up to GreenPeace for this one.
What Makes This Trend Stand Out
- Using Dead People in Advertising
- Opportunity for brands to leverage the influence and nostalgia associated with deceased icons to create impactful advertisements.
- Provocative Messaging in Campaigns
- Chance for companies to use bold and thought-provoking captions to grab the attention of their target audience.
- Leveraging the Power of Nostalgia
- Potential for brands to tap into the emotional connection people have with past heroes to create meaningful and memorable advertising campaigns.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to explore innovative approaches in leveraging dead icons and provocative messaging to create impactful campaigns.
- Marketing
- Chance for marketers to utilize the power of nostalgia and emotional connections to connect with consumers on a deeper level and differentiate their brands.
- Environmental Activism
- Potential for environmental organizations to use provocative messaging and deceased icons to raise awareness about important causes and engage with the public.
