A relevant modern version of the historical Good Book, ‘Bible Illuminated: The Book’ has repackaged the New Testament as a glossy magazine, complete with fashion photography and celebrity name-dropping.
While ‘Bible Illuminated: The Book’ includes the same stories from the original version, it features arresting contemporary fashion photographs which conceptualize how those stories relate to modern-day issues.
The book draws a line between today’s goodwill ambassadors like Angelina Jolie, Bono and Bill Gates, who each have helped raise awareness on modern social issues, to the historical stories of Jesus as a man of action.
What's Driving This Trend
- Modernized Holy Texts
- There is a disruptive innovation opportunity for publishers to create more modern and relevant versions of religious texts.
- High-fashion Books
- There is a disruptive innovation opportunity for publishers to create books that combine high fashion and editorial photography with traditional literature.
- Crossover Content
- There is a disruptive innovation opportunity for content creators to combine seemingly disparate topics to create unique and attention-grabbing content.
Who This Affects Most
- Publishing
- The publishing industry can develop and market modernized versions of religious texts that appeal to younger and more diverse audiences.
- Fashion
- The fashion industry can explore collaborations with publishers to create visually stunning and unique editorial content that also serves a literary purpose.
- Media
- Media companies can produce similar crossover content to attract new and diverse audiences who may not have previously engaged with the subject matter.
