Crude Awareness Through Jewelry

The Recycled Oil Pendant

This inch-long, hand-blown glass pendant contains a few drops of recycled oil. It’s meant to call attention to the world’s complex relationship with oil, a product which is widely viewed as a symbol of greed and corruption, and to make a statement about oil being a non-sustainable resource.

The pendants are capped with a recycled gold or silver seal. This very cool necklace is the result of a collaboration between Unearthern and designer Alexandra Cassaniti.

Sustainable Fashion
Using recycled oil for jewelry creates a new trend in sustainable fashion.
Environmental Awareness
The recycling of oil to make accessories draws attention to the wider impact of oil on the environment.
Social Responsibility
Recycling oil to create jewelry promotes social responsibility, generating new opportunities for ethically-conscious businesses.

Where This Applies

Fashion Industry
The fashion industry can benefit from offering more sustainable options, like using recycled materials.
Jewelry Industry
The jewelry industry can explore eco-friendly approaches, such as using recycled materials, and tap into the growing market for sustainable products.
Environmental Services Industry
The recycling of oil can stimulate the growth of the environmental services industry by creating new markets for recycled materials.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 56%
Freshness 8%

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