This is what I call a catwalk--using a cat as a model for an edgy fashion shoot.
This is a collection of images from a brilliant shoot here for Vice Magazine that mixes the most tolerant cat in the world called Rico with a fashion shoot.
Photographer Elza Jo and stylist Kiki Wong have both done a brilliant job. Despite featuring a cat, the images remain very cutting edge without Ricco attracting the 'cute' factor. He looks like a badass cat anyway.
What's Driving This Trend
- Animal-inspired Fashion
- Disruptive innovation opportunity: Explore the use of animals as models in fashion shoots to create unique and attention-grabbing campaigns.
- Alternative Models
- Disruptive innovation opportunity: Embrace non-traditional models like pets or animals to challenge industry norms and attract diverse audiences.
- Boundary-pushing Photography
- Disruptive innovation opportunity: Experiment with unconventional photography styles and concepts to create visually striking fashion campaigns.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate unconventional models and photography techniques to differentiate brands and engage consumers in the fashion industry.
- Photography
- Disruptive innovation opportunity: Explore unique approaches to fashion photography, such as incorporating animals, to stand out in the competitive photography market.
- Advertising
- Disruptive innovation opportunity: Capitalize on the use of unconventional models and artistic photography to create memorable and impactful advertising campaigns.
