Intentionally Incorrect Timepieces

Real Fake Watches

Considered more of an accessory, ‘Real Fake Watches’ are actually made without working time pieces on purpose.

Berlin based designer Linda Kostowski invited other designers to help her create the realfakewatches. They are wristwatches that only work for one minute every day (two for analog ones).

Each one comes with a unique time which can be customized by the user when they order the watch, perfect for people with a 'thing' for 11:11.

The watches are laser cut from three pieces of leather and manually assembled. They fasten with Velcro.

The retail price on these watches is 36 euros, or 49 euros if you pick what time your watch will display.

Intentionally Incorrect Timepieces
Creating intentionally incorrect timepieces for fashion-forward consumers who value unique and quirky accessories.
Real Fake Watches
Designing wristwatches that only work for a short period each day, challenging traditional notions of timekeeping and offering a playful twist on timepieces.
Customizable Timepieces
Offering customers the ability to customize the displayed time on their watches, allowing for personalization and creating a unique connection between the wearer and the accessory.

Who This Affects Most

Fashion
Integrating intentionally incorrect timepieces into the fashion industry as a new trend, appealing to individuals who seek unconventional accessories.
Artisanal Manufacturing
Opportunities for handmade production processes and manual assembly techniques to create real fake watches, emphasizing craftsmanship and uniqueness.
Personalized Products
Expanding the market for customizable timepieces, catering to consumers who desire personalized accessories that reflect their individuality and style.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 37%
Freshness 8%

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