What do you get when technology has reached its limits and real advances are nonexistent? You get a marketing dream-world in which concoctions of "rare" and expensive ingredients become the norm. La Prairie is selling their Cellular Cream Platinum Rare, a platinum-infused moisturizer that touts incredible rejuvenating properties.
A jar will cost you $1,000.
Implications - In a world where so many people are obsessed with looking perfect and beautiful it's no wonder that companies come up with wild skincare rituals. People are willing to by into anything that says it will make them look younger because today's society thrives on youthfulness. Women are are huge market when it comes to skincare because they purchase these products much more than men.
Key Themes Behind This Trend
- Luxury Skincare
- Creating high-end skincare products using rare and expensive ingredients can tap into the growing demand for unique and effective skincare.
- Platinum Infused Products
- The use of rare and expensive metals like platinum in skincare products can create a premium niche market for those who are willing to pay for exclusive ingredients.
- Anti-aging Solutions
- With society's obsession with youthfulness, innovative anti-aging skincare products that claim to offer rejuvenating properties can create an opportunity for sustainable growth.
Where This Applies
- Luxury Beauty
- Developing a line of high-end skincare or beauty products that leverages rare and unique ingredients can appeal to the luxury beauty market.
- Precious Metals
- The beauty industry can collaborate with the precious metals industry to create exclusive skincare products, adding value to their existing product line.
- Anti-aging Market
- Developing innovative anti-aging skincare products that use unique ingredients can benefit the anti-aging market, which is focused on age reversal and skin rejuvenation.
