A dead-on Sarah Palin look-a-like shows up in a Dell ad in the September issue of Forbes magazine.
What's interesting is that print publications like Forbes have a very long lead time, often several months. The Sarah Palin look-a-like appears in a pretty standard shot of an uppity, hard-nosed business woman standing among her cubicle domain with the new Dell/Infatico held tightly against her sexy bosom.
Sarah Palin, I mean her look-a-like, snorts, “I WANT” and I fall to my knees begging for mercy. (In my dreams)
Key Themes Behind This Trend
- Celebrity Look-alike Ads
- Advertising campaigns featuring celebrity impersonators, such as Sarah Palin, are gaining popularity in print and digital media.
- Long Lead Time Marketing
- Marketers are taking advantage of the long lead times in print media by planning campaigns featuring celebrity impersonators months in advance.
- Humorous Advertising
- Humorous and tongue-in-cheek advertising campaigns featuring celebrity impersonators can increase brand recognition and reach a wider audience.
Where This Applies
- Advertising
- The trend of using celebrity look-alikes presents a disruptive innovation opportunity for advertising agencies to create unique and attention-grabbing campaigns for clients.
- Media
- Media companies can take advantage of the trend towards humorous and celebrity-focused ads by offering innovative advertising solutions to their clients.
- Entertainment
- The entertainment industry can leverage celebrity impersonators and actors to create viral marketing campaigns for movies or television shows.
