Millionaire Liquor

Top Tipples of the Wealthy

The Luxury Institute just published the results of a survey on CNBC in which 1,771 wealthy Americans (net worth of at least $4.3 million and average income of at least $351,000) were asked for their top liquor and wine picks based on quality, uniqueness and exclusivity.

The results aren’t surprising, but after five years working and managing in the upscale restaurant/bar business, they’re not specific enough for me. Here are the results of the poll, with the suggestions I’d make for a high roller.

1. Dom Pérignon

The undisputed heavyweight champion of champagne. There are others that I love, and some that I love more, but there’s not much better living in the world than sipping on a bottle of 1996 Dom.

2. Patrón

Patrón has made a killing selling its amazing trio of tequilas. But the Gran Patrón Platinum tequila is what I would have chosen, not the regular Patrón line. Gran Patrón retails for $180-200 and is worth every penny.

3. Macallan

This Scotch is absolutely awesome. But the CNBC piece uses an image of Macallan 10, when we all know a multimillionaire would drink at least the 25 and probably even owns a bottle or two of something aged far longer.

4. Far Niente wine

Any Napa vineyard that only chooses to focus on two grapes--in this case, Chardonnay and Cabernet Sauvignon--is pretty serious about wine. I’ll let this one slide.

5. Grey Goose

The luxury standard. There are other solid choices: Stoli Elit, Chopin, even Ciroc. But the Goose sells itself.

6. Bombay Sapphire

In a spirit packed with quality competition, for a millionaire, Sapphire only counts if it comes with a Baccarat crystal, sapphire and diamond bottle (gallery).

7. Grand Marnier

Grand Marnier is my go-to liqueur for everything from sipping to sauteeing and bruleeing. But if I had a blank check, I’d write one for Grand Marnier Cuvée du centenaire, which is $100 more than the traditional GrandMa.

8. 10 Cane Rum

Moët and Hennessey got it right on this one. Delicious, with a hint of sweet, it’s perfect for cocktails or just to sip solo.

9. Woodford Reserve

Amazing Kentucky bourbon, but I’d one-up my colleagues by heading straight to the distillery and ordering up my own custom batch--that’s 180 1.0 liter bottles--of Woodford Reserve, complete with personalized labels.

Luxury Liquor
Opportunity to cater to wealthy consumers by offering high-end, exclusive liquors and wines.
Exclusivity and Uniqueness
Creating unique and exclusive liquor and wine offerings can attract affluent clientele.
Customization and Personalization
Providing options for customers to customize their own liquor or wine batches can be a lucrative business model.

Who This Affects Most

Alcohol
The alcohol industry can capitalize on the demand for luxury and exclusive liquor and wine offerings.
Hospitality
Upscale restaurants and bars can attract wealthy clientele by offering a selection of high-end and unique liquors and wines.
Customization Services
Companies specializing in customized liquor or wine batches can cater to affluent individuals looking for personalized offerings.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 5%
Freshness 8%

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