Great use of a medium! The wheel of the bus resembles a camera lens and the motion of the wheel mimics shutter action. It would be great if it could take pictures too.
Implications - An advertising method like this is a prime example of creativity in the marketing arena. Today's consumers are bombarded with advertising and sensory information. As such, for brands, surprising and ultra creative advertising campaigns are necessary to rise above competitors and create top-of-mind awareness among customers. Using crafty mediums and unique methods, any brand can develop an ad that will capture attention in the marketplace.
What's Driving This Trend
- Creative Advertising Campaigns
- Using unique mediums and methods, brands can develop ads that capture attention in the marketplace.
- Ultra Creative Marketing
- For brands to stand out in a saturated market, surprising and creative marketing campaigns are necessary.
- Crafty Advertising Mediums
- Innovative advertising tools and mediums, like a camera made from a bus wheel, can create top-of-mind awareness among customers.
Who This Affects Most
- Advertising
- The advertising industry can explore opportunities to use unique mediums and innovate their campaigns.
- Marketing
- Marketing professionals can leverage creative and surprising campaigns to stand out in a competitive market.
- Branding
- Incorporating crafty mediums and unique methods in advertising can help brands create top-of-mind awareness among customers.
