If smoking isn't cool anymore, than smoking jackets are no fun. Luckily, legalization of Absinthe (in many countries) means that marketers can still leverage the dangerously appealing brand of Absinthe. As Uncrate puts it, "If you're going to name your blazer after something like Absinthe, then you better make it cool. And Trovata sure did." The Travolta Absinthe Blazer runs for $310 and Standard Style.
Implications - The legalization of drugs like marijuana and various alcoholic drinks such as absinthe continue to be at the forefront of many consumers' curious minds. Companies that are looking to catch on to these trending topics should create products that accept the legalization of products that may be controversial.
What's Driving This Trend
- Legalization Merchandise
- Opportunities to create products catering to the legalization of controversial substances such as absinthe and marijuana.
- Dangerous Branding
- Branding products in a way that leverages dangerous and edgy associations, such as the appeal of absinthe.
- Revival of Retro Styles
- The resurgence of classic fashion, such as smoking jackets and absinthe-inspired blazers, among younger consumers.
Who This Affects Most
- Fashion
- Fashion brands can create products that reflect vintage styles and edgy branding, such as absinthe-inspired blazers.
- Beverage
- Beverage brands can capitalize on the legalization of controversial products, such as absinthe, by creating merchandise inspired by the culture and allure of the products.
- Marketing
- Marketing agencies can help companies leverage the appeal of dangerous and edgy branding to create products that appeal to younger consumers and capitalize on trending topics.
