Sumo Wrestler TV Ads

Lenovo Thinkpad W700 Launch

Sumo wrestlers are helping launch a behemoth of a laptop which boasts many heavyweight features. The Lenovo Thinkpad W700 is a lot lighter than it could have been, as proven by the wrestlers at the end of this commercial.

The sumo wrestlers are seen coming into town in buses. Dozens of them are seen making their entrance down city streets and then lifting off in the shape of a plane!

The Lenovo Thinkpad W700 (starting price $3,000) is launching in September. It features a 17 inch ultra-graphic screen, making one wonder how it can only weigh 8 lbs. The laptop is designed for professional use with a quad core CPU, built-in Wacom tablet, a stunning 400 nits screen brightness and an auto color-calibration sensor system.

It runs on Vista though.

Ultra-graphic Screens
The Lenovo Thinkpad W700's ultra-graphic screen demonstrates the potential for high-resolution displays in other industries such as gaming and creative design.
Lightweight Laptops
The W700's lightweight build highlights the opportunity for manufacturers to create portable and powerful laptops for professionals who travel frequently, benefiting industries like business and education.
Auto Color-calibration Sensors
The auto color-calibration sensor system featured in the W700 presents potential application in industries such as photography and graphic design, where accurate color representation is critical.

Where This Applies

Gaming
The ultra-graphic screen of the Lenovo Thinkpad W700 suggests an opportunity for gaming companies to enhance the visual experience and immerse players in their virtual worlds.
Creative Design
The high-resolution screen and built-in Wacom tablet in the W700 open up possibilities for creative professionals in industries like graphic design and animation to work more seamlessly and intuitively.
Photography
The auto color-calibration sensor system in the W700 can revolutionize the photography industry by ensuring accurate color reproduction in digital photographs, benefiting professional photographers and photo editing software companies.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 56%
Freshness 8%

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