The uber popular and hip beverage company, Jones Soda, has launched a new political themed drink, the “Campaign Cola 2008.â€
Aspiring pundits can purchase custom, limited-edition six-packs or twelve-packs to cast a liquid vote for their favored candidate. There is a “Yes We Can Cola" for Barack Obama lovers and "Pure McCain Cola†for the John McCain camp. For the stubborn nostalgics, there's “Capitol Hillary Cola†and “Ron Paul Revolution Cola.†These oh-so-cool collectible bottles feature the faces of your chosen dream candidate.
Jones' website also tracks the number of purchases and updates it frequently to display who's up, who's down, and who's seriously draggin'. In this virtual polling booth/chugging contest, Obama is winning by a considerable margin, and Ron Paul outsells McCain.
Drink the Vote!
What's Driving This Trend
- Political-themed Beverages
- Opportunity for other beverage companies to launch political-themed drinks to capitalize on the popularity and engagement during election seasons.
- Collectible Bottles
- Brands can create limited-edition collectible bottles featuring famous personalities or themes to attract collectors and drive sales.
- Virtual Polling Booths
- Virtual polling booths that track and display real-time purchasing data can be developed to engage consumers and create a sense of competition.
Who This Affects Most
- Beverage
- The beverage industry can leverage political-themed beverages to create innovative marketing campaigns and drive sales during election seasons.
- Collectibles
- The collectibles industry can collaborate with brands to create limited-edition bottles and tap into the growing market of collectors.
- E-commerce
- The e-commerce industry can develop virtual polling booths to enhance consumer engagement and create a unique shopping experience.
