Four top military officials are in the business of designing luxury air travel, including a 37 inch flat panel television. It just so happens that it's for military luxury air travel. So far they have spent over $16 million on the effort to reduce discomfort while jetting around.
Here's why detractors refer to the U.S. military branch as the Air FARCE: For three years, the top brass have spent counter-terrorism funds on comfort capsules. The top brass have picked colors and carpet and leather chairs. These aren't concepts either.
The production of the first capsule has begun. Of course there was a cost overrun of $331,000 that came from funds to fight terrorists. The generals decided to change the seat color to Air Force blue at a cost of over $68,000.
Key Themes Behind This Trend
- Luxury Air Travel
- Disruptive opportunity for private aviation to offer luxurious innovative experiences for a niche market of high-paying customers.
- Designing for Comfort
- Disruptive opportunity to design and create new luxury products with advancements in materials science and engineering.
- Personalized Luxury
- Disruptive opportunity for the luxury industry to focus on personalization and unique experiences tailored to the individualized needs of consumers.
Where This Applies
- Private Aviation
- Personalize services catering to the needs of high-paying customers for luxurious air travel experience.
- Luxury Goods
- Innovation in luxury materials and design to offer unique experiences for premium customer segments.
- Military Technology
- Disruptive opportunity to incorporate luxury design features into military technology as a way of improving troop morale in a cost-effective way.
