We've featured Nike iD before, the service where the sportswear company allows users to customize their own shoes online, but Nike PhotoiD takes customization to the next level.
Whereas NikeiD allows customers to choose from a variety of funky colours on their website, the Nike PhotoiD option gives European users unlimited options. How? Customers send their favourite snapshot via cell phone message to the NikeiD store, and Nike incorporates the two most prominent colours in a brand new, custom pair of shoes!
What Makes This Trend Stand Out
- Customization
- There is an opportunity for companies to offer customizable products based on customer's personal preferences or photos, like Nike PhotoiD.
- Personalization
- Brands can provide personalized experiences by incorporating user-generated content, such as Nike incorporating customers' favorite snapshots into their custom shoes.
- Mobile Integration
- Mobile messaging can be utilized to enable customers to easily submit their personal photos for customization, creating a seamless and convenient process.
Sectors Adopting This
- Sportswear
- The sportswear industry can leverage customization and personalization to create unique and personalized products that resonate with customers.
- Fashion
- The fashion industry can explore innovative ways to incorporate user-generated content into their product offerings, adding a personalized touch to their designs.
- E-commerce
- E-commerce platforms can benefit from integrating mobile messaging technologies to enable customers to easily customize and personalize their purchases.
