This summer, yacht architect Ward Setzer of Setzer Design Group, one of the world's most respected yacht design studios, is unveiling a new line of mega-yachts that redefines what these magnificent vessels will become in the year 2010 and beyond. Aptly named the "Vision Line," these designs are showing just how out-on-the-edge this studio can be after it has built its world-class reputation on classic yacht design.
From the press release:
Implications - Despite the recent downturn of the economy, the market for ultra luxury products has not dwindled. A company can appeal to this exclusive, upscale demographic by featuring advertising that is heavy on imagery, and includes a fair amount of non-verbal indicators of opulence (golf courses, sandy beaches, country clubs). The subtle but forceful aesthetic the commercial displays will subconsciously draw attention from high-end consumers.
What's Driving This Trend
- Futuristic Mega-yachts
- The unveiling of the Vision Line demonstrates the disruptive innovation opportunities in redefining the design of mega-yachts for the year 2010 and beyond.
- Appealing to Ultra Luxury Market
- The market for ultra luxury products remains strong, and companies can capitalize on this by strategically featuring advertising heavy on imagery and non-verbal indicators of opulence.
- Subtle Opulence Aesthetic
- Creating commercials with a subtle yet forceful aesthetic can draw attention from high-end consumers, tapping into the exclusivity and upscale demographics.
Who This Affects Most
- Yacht Design
- Innovations in mega-yacht architecture, as showcased by the Vision Line, present disruptive opportunities for yacht design studios to redefine the future of luxury vessels.
- Luxury Goods
- The ultra luxury market offers opportunities for companies to cater to affluent consumers, creating disruptive innovation in the luxury goods industry.
- Advertising and Marketing
- Creating commercials that emphasize imagery and non-verbal indicators of opulence can be a disruptive strategy to effectively target the high-end consumer segment within the advertising and marketing industry.
