Well known for her political t-shirts and ethical business philosophy, British fashion designer Katharine Hamnett has turned to the iconic TV show Baywatch for inspiration in her retro "save the sea" charity range.
Hamnett's range of organic cotton lifeguard theme t-shirts is a collaboration with the Environmental Justice Foundation to raise awareness of the damage that illegal fishing does to the sea.
"The Environmental Justice Foundation is one of my favourite NGO's, small but incredibly high profile - gets the job done with unparalleled efficiency, makes the most incredibly effective use of very small budgets and punches weigh above its weight," said Hamnett.
The T-shirts are available for £40 with all proceeds going directly to the charity.
Check out the gallery for a close up of the designs and some pictures from the Baywatch inspiration.
What Makes This Trend Stand Out
- Ethical Fashion
- Opportunity for fashion brands to focus on ethical and sustainable practices in the industry.
- Cause-driven Marketing
- Brands can align with specific causes to raise awareness and support charities through their products or promotions.
- Retro-inspired Design
- A market for nostalgic designs and collaborations that tap into popular TV shows or cultural icons.
Sectors Adopting This
- Fashion
- Fashion brands can explore sustainable materials, ethical manufacturing, and cause-driven marketing to engage consumers.
- Charity/nonprofit
- Charities and nonprofit organizations can collaborate with fashion brands to raise awareness and funding for their causes.
- Entertainment
- The entertainment industry can leverage its iconic TV shows or cultural content to inspire collaborations and merchandise opportunities.
