I would file this alcoholic beverage under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order to actually filter something, the size of the filtering-agent would have to be small. Like sand. Now, perhaps these guys are using diamond dust but, the fact that they state the use of a one carat diamond is kind of funny. 599 diamond flakes and a one carat diamond. That's just speculation, mind you. It sort of fits their statement that they are "the most exquisite MASS MARKET vodka available anywhere."
What Makes This Trend Stand Out
- Luxury Alcohol
- Diamond Standard Vodka uses diamond filtering to create a luxury alcohol experience.
- Product Hype
- The use of diamond filtering agents in Diamond Standard Vodka generates hype for the product.
- Innovative Purification Methods
- The use of diamonds for purification in Diamond Standard Vodka implies an innovative approach to alcohol production.
Sectors Adopting This
- Alcohol Manufacturing
- Alcohol manufacturers can explore innovative purification methods to create unique products.
- Luxury Goods
- The use of diamonds in Diamond Standard Vodka highlights an opportunity to disrupt the luxury goods industry with unique product features.
- Marketing and Advertising
- Companies can leverage hype and innovative product features to create successful marketing and advertising campaigns.
