Mariah Carey is launching a new line of fake tan lotion that is made with 24-karat gold dust. That way you can get her luscious gold tan... Who am I kidding...
From Female First:
The singer is insisting she is beautifully bronzed on every night on her current 'Emancipation of Mimi' tour and has hired a personal tanning assistant, Jenny Phillips, to spay her before going on stage.
Mariah and Jenny, of Beverly Hills' exclusive Portofino Sun Center and Spa, have now teamed up to create an extravagant new fake tan made with real gold.
Key Themes Behind This Trend
- Luxury Tanning Products
- Creating tanning products infused with high-end ingredients such as 24-karat gold dust offers a disruptive innovation opportunity in the beauty industry.
- Celebrity-backed Beauty Products
- The collaboration between Mariah Carey and her tanning assistant highlights the potential for celebrity-backed beauty products to disrupt the market by leveraging their fan base.
- Experiential Tanning Solutions
- The personal tanning assistant concept points to an opportunity for creating unique and personalized tanning experiences that elevate the traditional fake tan process.
Where This Applies
- Beauty and Skincare
- Incorporating luxury ingredients like 24-karat gold dust in tanning products opens up disruptive innovation possibilities within the beauty and skincare industry.
- Celebrity Endorsements and Collaborations
- The collaboration between Mariah Carey and her tanning assistant showcases the potential for disruptive innovation in the celebrity endorsement and collaboration industry within the beauty sector.
- Wellness and Spa
- The partnership between Mariah Carey and Jenny Phillips highlights the opportunity for disruptive innovation in the wellness and spa industry by offering exclusive tanning services and products.
