When you contribute a huge amount of waste into the environment, and the world is suddenly aware of the issue, putting a spin on your waste is highly desirable. Coca-Cola arranged for some fine artists to convert their trash into treasures. Putting them on display with a message to reduce, reuse and recycle, Coke hopes to be seen as part of the solution and not the problem.
Artist Sam McGeeverhas recreated iconic London landmarks including Big Ben, Angel Of The North, the Clifton Suspension Bridge, and even the Birmingham Bull of Wall Street fame.
The sculptures were originally on display at the original grounds of each landmark, but whether they are still there is not confirmed.
Why This Trend Is Growing
- Upcycled Art
- Artists are transforming waste into aesthetically pleasing pieces, creating a new market for eco-friendly art.
- Branded Sustainability
- Companies are utilizing creativity and art to promote their commitment to solving environmental issues, creating an opportunity for branding and marketing innovation.
- Reduce, Reuse, Recycle Messaging
- Increasing emphasis on the importance of sustainability could open new avenues for messaging about the benefits of reduce, reuse, and recycling, creating an opportunity to educate and motivate consumers.
Industries Being Reshaped
- Art and Design
- Artists and designers have the opportunity to create upcycled artwork that resonates with eco-friendly consumers.
- Marketing and Advertising
- Advertisers have the opportunity to highlight brands’ sustainability initiatives through creative and innovative campaigns.
- Waste Management
- Companies in the waste management industry can partner with brands to implement recycling programs, demonstrating the economic and environmental benefits of responsible waste management.
