Breaking Down Plastic

Teen's Green Discovery

16-year-old Waterloo, Ontario high school junior Daniel Burd wanted to speed up the decomposition of plastic, a process that was estimated to take thousands of years, if not more. Guess what? He succeeded. The secret? He combined landfill dirt, yeast, tap water, and ground plastic and let it sit. It only took three months to break down! Good job, Mr. Burd. A+.

Implications - Since the increasing concern around global warming exploded, a lot of people have been opting for eco-friendly products and have begun bringing their own bags to grocery stores so that they do not use plastic. Businesses that create eco-friendly products give people the chance to to buy products that they can feel good about.

Eco-friendly Product Creation
Businesses can create eco-friendly products to give consumers the chance to buy products they feel good about
Accelerated Plastic Decomposition
Opportunity to develop and market methods to accelerate the process of plastic decomposition
Innovative Waste Management
Efforts to develop innovative methods and products to manage waste more efficiently and sustainably

Who This Affects Most

Sustainability
Companies can create new innovations to make sustainability a priority in their operations
Plastics Manufacturing
Opportunities to create more biodegradable plastic or finding ways to decompose plastics in a safe and efficient manner
Waste Management
Innovations in waste collection, separation and effective management systems for a more sustainable future
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 27%
Freshness 8%

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