Victoria Beckham's special nude appearance on Marc Jacob's "Protect The Skin You're In" t-shirt earlier this year created much buzz and helped raise awareness about the dangers of skin cancer. And even though she wasn't the first big name celeb to shed all for a cause, she seemed top have started a big trend, with many female celebs stepping out of their clothes to participate in this skin cancer awareness campaign.
In addition to Victoria, photographer Bowen Smith shot the following female celebs: Eva Mendes, Selma Blair, Heidi Klum, Dita von Teese, Winona Ryder, Helena Christiansen, Naomi Campbell, Carolyn Murphy, Joss Stone, Julianna Moore, Christy Turlington, Hilary Swank, Alison Lohman...
See the men of Marc Jacobs drop it all on the male-version of the t-shirt here.
Here is the tee that started it all:
Why This Trend Is Growing
- Skin Cancer Awareness Campaigns
- Creating clothing lines and campaigns that raise awareness about skin cancer risks.
- Nude Modelling in Advertising
- Using nudity in advertising to grab attention and raise awareness for social causes.
- Fundraising Apparel
- Creating apparel lines to raise funds for social causes and diseases.
Industries Being Reshaped
- Fashion
- Incorporating social causes into clothing lines.
- Healthcare
- Promoting skin cancer awareness and fundraising for research through public campaigns.
- Non-profit Organizations
- Creating clothing lines or campaigns for awareness and fundraising for skin cancer prevention programs.
