Perrier-Jouet Champagne, which usually sells for $1,275 a bottle, has gotten even pricier; they've created a new limited edition bubbly for billionaires!
They took a bunch of sugar and wines from a special region and jugged it up and will be selling it for an outrageous $6,485 a bottle. The first bottles go on sale after a glamorous launch event at the Opera Garnier in Paris on March 20.
"The bubbly is tailor-made through the addition of a liqueur, a combination of sugar and wines from different years," according to the International Herald Tribune.
"Buyers will also be offered an haute cuisine dinner and an overnight stay at Perrier-Jouet's Belle-Epoque mansion in Epernay, east of Paris, that is home to 200 pieces of original modern art."
Oh well now, doesn't this just pop your cork?
They would prefer you buy a box set of 12 for $78,944. But with the US investment markets tanking, setting aside the box for a few years might be a wise investment - if it doesn't turn to vinegar. Hey, there's risk everywhere.
Key Themes Behind This Trend
- Luxury Food and Drinks
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- Ultra-high-net-worth Individuals
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Where This Applies
- Hospitality
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- Fine Dining
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- Alcoholic Beverages
- The alcoholic beverages industry can innovate by launching exclusive collections like limited-edition wines, rare whiskeys, and premium champagnes for the ultra-high-net-worth individuals market segment.
