The inventors of Bottle of M were trying to think of a way to drive awareness to bottled water consumers for the need to recycle their empty containers.
Cheong Yian Ling, Cindy Liew , Joanne Lin and Lionel Wong, the Singapore-based designers, took their inspiration from the cigarette packaging they had seen in their country. Tobacco cartons there are printed with disturbing images meant to deter the smoker from lighting up, a method Canadian health authorities have also had printed on cigarette packaging.
Instead of sending a warning of personal health threats, Bottle of M depicts the health threats put on the eco-system by bottles not recycled. As the beverage is consumed, the message becomes more clear. The hope is that by the time the consumer nears the end of his drink, he'll be motivated by the graphics, such as polar bears and penguins whose habits are destroyed due to global warming, to put the bottle in the appropriate place.
Key Themes Behind This Trend
- Awareness-driven Packaging
- This trend explores the use of packaging as a medium to promote awareness and drive behavior change.
- Personalized Messaging
- This trend leverages personalized messages on packaging to connect with consumers on an emotional level and drive action.
- Eco-conscious Design
- This trend focuses on designing products with sustainability in mind, creating opportunities to educate and engage consumers in eco-friendly practices.
Where This Applies
- Beverage Packaging
- This industry can benefit from incorporating messaging or graphics on packaging to encourage recycling and environmental responsibility.
- Environmental Advocacy
- This industry can utilize personalized messaging and awareness-driven packaging to effectively communicate the impact of certain behaviors on the environment.
- Consumer Goods
- This industry can adopt eco-conscious design principles to not only promote sustainability but also establish a connection with environmentally conscious consumers.
