Most of us will have to wait until March 1 to take a spin on the Singapore Flyer, the giant observation wheel that cost US$160 million and just under three years to complete. But 28 corporations have already booked tickets for inaugural rides from 11-13 February, just in time to usher in the Chinese Lunar New Year with celebratory lou hei noodles and canapés, while taking in breathtaking 360 degree views of the island nation. Bookings cost an auspicious S$8,888 (about US$6,271) per air-conditioned capsule, which can carry 26 people at a time.
At 42 stories high, the Singapore Flyer will be the largest observation wheel in Asia, and is taller than the London Eye by 30 meters. On a clear day, visitors are likely to catch views of nearby Malaysia and Indonesia. Afraid of heights? Check out the Retail Terminal at the base, which houses three levels of specialty and lifestyle shops and boutiques, and a lush tropical rainforest in the center.
The Singapore Flyer is part of a massive national drive to increase visitors to the country. The region is already abuzz with anticipation for the Formula 1 Singapore Grand Prix in September 2008, and two Integrated Resorts due to open in 2010.
Why This Trend Is Growing
- Observation Wheel Tourism
- The success of the Singapore Flyer is creating opportunities for cities to invest in and build an observation wheel as a tourist attraction.
- Luxury Experience Economy
- Expanding the luxury experience economy by creating new high-end, unique experiences for customers that are willing to spend thousands of dollars.
- Event Marketing
- Brands can market their events by partnering with attractions such as the Singapore Flyer to offer unique experiences to their customers.
Industries Being Reshaped
- Tourism
- The tourism industry can invest in building more observation wheels to attract tourists and increase revenue.
- Entertainment
- The entertainment industry can create luxury and high-end experiences for customers by partnering with attractions such as the Singapore Flyer.
- Event Management
- The events industry can create unique and memorable experiences for their customers by partnering with tourist attractions such as the Singapore Flyer.
