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Have a good nitght with 'Itch-free' pyjamas

For a perfect night's sleep, designers have developed pyjamas that regulate body temperature and stop itching.

The pyjama is produced from a special fabric called Dermasilk. The designers claimed that it helps to reduce the itching endure by sufferers of skin disorders such as eczema and dermatitis.

This pyjama is the new project sponsored by Travelodge, the big chain hotel. After the study from 3,000 adults, the survey showed that 23% suffer from itchy nightclothes. In addition, being too hot and too cold is a common factor that keeps people awake.

The pyjama will be tasted by Travelodge's customers at Heathrow airport, Birmingham Fiveways, Bristol Central, Manchester Central and Edinburgh Central.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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