Wearable Canoe

Continuing on the wearable art trend - and inspired by the floods in New Orleans, Yael Mer designed a skirt that inflates and turns into a canoe in case of flood. Emergency and beauty can meet each it other it seems....

Implications - When the weather decides to take a turn for the worse, you'll be ready to ride out the storm in this skirt. If you ever find yourself traveling through a place that's known to flood, you might want put this skirt on just to be safe. Someone has to start brainstorming a guy version so that the male population can also stay safe when waters spill onto the streets.

Wearable Art
Opportunity to explore innovative designs that combine fashion with functionality.
Emergency Fashion
Potential for creating clothing and accessories that can transform into useful tools during emergencies.
Weather Resilience
Growing market for products that can withstand extreme weather conditions and provide safety.

Industries Being Reshaped

Fashion Design
Fashion designers can explore new concepts to integrate practicality and style in their creations.
Outdoor Gear
Manufacturers of outdoor equipment can develop innovative products that serve multiple purposes for emergency situations.
Smart Textiles
Companies specializing in smart fabrics and materials can collaborate with fashion designers to create functional wearable technology for emergencies.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 20%
Freshness 8%

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