Eco-Conscious Travel Guide

VERYstyleguide Ecological

The global movement to go greener has swept every industry, including tourism. More and more we've been hearing about sustainable travel, climate change tourism and eco vacations.

If envirotravel is in the cards for you, you make want to pick up one of the chicest eco tour guide books I've come across. The VERYstyleguide Ecological focuses on aspects of intrigue to environmentally aware tourists such as ethical businesses, green restaurants or pedicab tours and bike rental programs.

"With its own separate cover - 'the back cover reversed' - the ecological guide offers new options to everyone who seeks to inject ecological and ethical principles into their daily life," Uscha Pohl, the author explains "These will permit the reader to live and shop in accordance to their convictions and to discover lesser known ecological domains like ethical banks, high end fashion labels which rely on truly ecological and/or ethical production and sourcing procedures, as well as “ecologically correct” information centres."

They offer guides for hot spots like New York, London, Paris and Berlin.

Sustainable Travel
Disruptive innovation opportunity: Creating eco-friendly accommodations and transportation options for sustainable travelers.
Climate Change Tourism
Disruptive innovation opportunity: Developing experiences and attractions that educate and raise awareness about the impact of climate change.
Ethical Tourism
Disruptive innovation opportunity: Offering tours and activities that support local communities and minimize negative environmental and social impacts.

Where This Applies

Eco-tourism
Disruptive innovation opportunity: Introducing innovative eco-lodges and sustainable adventure tours.
Travel Publishing
Disruptive innovation opportunity: Creating digital platforms for eco-conscious travel guides and customized itineraries.
Sustainable Fashion
Disruptive innovation opportunity: Designing high-end fashion labels that prioritize ethical production and sustainable sourcing.
SCORE
2.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 13%
Freshness 8%

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