At his Spring/Summer 2008 couture show in Paris, Karl Lagerfeld and his models marched around a giant Chanel-branded fashion statue.
Taking center stage at the show was a gigantic cardigan, one of the key fashion pieces iconic of the Chanel design house, complete with intertwined C logo. Standing 75 feet, the white jacket rotated slowly around the Grand Palais. Lagerfeld chose the cardigan to celebrate his new take on the classic piece.
For the show's finale, Lagerfeld took the hand of model Devon Aoki as he made his rounds waving to adoring fans which included supermodel Claudia Schiffer and film-maker Sofia Coppola.
What's Driving This Trend
- Giant Fashion Displays
- Fashion brands can incorporate giant displays that are an instant attention-grabber during fashion shows and events.
- Revamped Classic Pieces
- Designers can experiment with old and recognizable fashion pieces and bring in new life by incorporating them with innovative technology.
- Celebrity Endorsements
- Brands can leverage celebrity appearances and endorsements to garner wider media attention.
Who This Affects Most
- Fashion Industry
- Fashion industry can incorporate technological iteration with old designs to create a unique and innovative look.
- Entertainment Industry
- Entertainment industry can utilize giant fashion displays to emphasize a particular moment, act or performer.
- Advertising Industry
- Advertising industry can incorporate celebrity endorsements to create a wider exposure and reaching a larger audience.
