"Beauty is simplicity with a dash of daring." Bernard Sassman lived those words.
The result of this aesthetic philosophy is the creation of his jewelry that is admired and coveted around the world. He made jewelry from black coral, which was broken off naturally and not harvested, until his death last year. Each piece made while he was alive was signed by Passman and are sold only at Passman Galleries.
Implications - Many consumers today seek out easily accessible ways to bring them closer with nature or the environment. Urban consumers are attracted to products that boast natural or environmental qualities through which they can restore their weakening relationship with the planet. Businesses that embrace the great outdoors and biodiversity within their product and concepts will fare well in today's metropolitan society.
Why This Trend Is Growing
- Nature-inspired Products
- Businesses that create products inspired by nature will appeal to consumers who seek out easily accessible ways to connect with the environment.
- Sustainable Luxury
- Luxury brands that use ethically and sustainably sourced materials like Bernard K. Passman can appeal to consumers who want to indulge without harming the planet.
- Exclusive Goods
- Creating a brand that offers exclusive, limited-edition products like Bernard K. Passman can create a sense of prestige and rarity that appeals to consumers who value exclusivity.
Industries Being Reshaped
- Luxury Jewelry
- The luxury jewelry industry can benefit from creating products with ethically sourced materials like black coral, to appeal to consumers who want to indulge in luxury and sustainability.
- Sustainable Fashion
- The sustainable fashion industry can learn from the philosophy of Bernard K. Passman and create products that embrace the great outdoors and biodiversity within their concepts.
- Exclusive Artisanal Products
- The exclusive artisanal product industry can benefit from creating limited-edition products that appeal to consumers who value prestige and rarity in the products they purchase.
