Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman.
Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled by Fashionista contributor Josh Madden, the photos are hardly unconventional. But it does mark the first time a photoblogger has ever shot such a high profile ad-series. Gritty and almost documentary in look and feel, the photos do justice to the natty clothing brand, the favorite of mods and skinheads, and credited with producing the very first Oxford button-down shirt.
What Makes This Trend Stand Out
- Photoblogger Ad Campaigns
- Exploring the potential for photobloggers to shoot high-profile ad campaigns as a disruptive innovation in the advertising industry.
- Gritty Documentary-style Photography
- Adopting gritty and almost documentary-like photography for ad campaigns as a disruptive innovation in the fashion and advertising industries.
- Influencer Collaborations
- Leveraging the influence and creative perspective of well-known influencers, like photobloggers, in ad campaigns as a disruptive innovation in the fashion and advertising industries.
Sectors Adopting This
- Advertising
- Potential disruptive innovation opportunity for the advertising industry by incorporating photobloggers as ad campaign photographers.
- Fashion
- Disruptive innovation opportunity for the fashion industry by embracing gritty and documentary-style photography in ad campaigns.
- Influencer Marketing
- Disruptive innovation opportunity for the influencer marketing industry by collaborating with photobloggers for high-profile ad campaigns.
