Enlighted - the bra that will not leave you in the dark. It's covered with lovely white sequins and decorated with a quite imaginative silver snowflake design over each breast. Imagine the looks if you're wearing something sheer and your chest starts flashing. Not sure if these come for Hooter's girls, but if they did you could be blinded by the white LEDs - over 20 lights total.
Implications - With similar product designs dominating the North American market, consumers are finding it much more difficult to express their individuality. Corporations can counteract this problem by providing consumers with exclusive and varied product designs which are vastly dissimilar to their competition.
Key Themes Behind This Trend
- Personalized Apparel
- Corporations can create disruptive innovation opportunities by offering personalized apparel options that allow consumers to express their individuality.
- Interactive Fashion
- The integration of technology and fashion presents disruptive innovation opportunities for brands to create interactive clothing that lights up and captures attention.
- LED Fashion
- The use of LED lights in fashion opens up disruptive innovation opportunities for brands to create eye-catching garments that stand out in the market.
Where This Applies
- Apparel
- The apparel industry can seize disruptive innovation opportunities by embracing technology and offering personalized, interactive, and LED-infused fashion.
- Fashion Retail
- Fashion retailers can capitalize on disruptive innovation opportunities by curating unique and exclusive product designs that differentiate them from competitors and allow consumers to express their individuality.
- Technology
- The integration of technology in fashion provides disruptive innovation opportunities for technology companies to develop innovative, interactive solutions that enhance the fashion industry.
