Comics to Motivate Youth

Howtoons Teach Recycling

What do you get when you have two geniuses from MIT creating two superhero comic book characters designed to motivate young people? You have a new comic book series called “Howtoons.”

The superheroes are cartoon kids, Celine and Tucker, who set up a home workshop and build a whole series of toys and gadgets out of odds and ends.

The two geniuses are Paul Bonsen, program director of MIT's new Legatum Center for Development and Entrepreneurship, and writer and engineer, Saul Griffith, who earned his Ph.D. at MIT and won the MacArthur Foundation "genius" award this year.

"What we hope is that kids everywhere will not look at throwaway stuff the same way ever again," Bonsen said. "Instead, they will realize than an old plastic bottle can be a rocket or a submarine or any number of things."

Howtoons, published by HarperCollins, hit the bookshelves during the first week in December.

Youth Motivational Comics
The success of Howtoons shows that there is potential for engaging youth with motivational comics.
Recycling Education
Incorporating recycling education into youth comic books can have a positive impact on environmental awareness.
Upcycling Creativity
Encouraging youth to create new things out of old materials can promote innovation and upcycling in various industries.

Who This Affects Most

Publishing
There is a potential for innovation in the publishing industry by incorporating similar themes of engagement and education in children's literature.
Education
The success of Howtoons shows the potential for incorporating creative and engaging content into traditional school curriculums to promote more sustainable practices among youth.
Environmental Conservation
Incorporating education on upcycling and creative reuse into environmental conservation campaigns can promote more sustainable practices and provide innovation opportunities in the industry as a whole.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 29%
Freshness 8%

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