At first it seems ostentatious, but in the end, this solid gold tree will do good. Steve Quick Jewelers made the tree from five pounds of 18 k gold, 250 carats of diamonds, topped with an astounding 4.5 carat round diamond in a platinum start. The tree was created with special techniques innovated by the jeweler.
After the Christmas season is over, the tree will be auctioned, and all of the proceeds will go to the Cancer Society. Valued at over $500,000, here's a business that has the spirit of Christmas.
What's Driving This Trend
- Luxury Philanthropy
- Creating high-end products or experiences with a percentage of proceeds being donated to charitable organizations presents a disruptive innovation opportunity.
- Artisanal Techniques
- Using unique and innovative techniques to create high-end products that appeal to high net worth individuals presents a disruptive innovation opportunity.
- Unique Interiors
- Creating unique and luxurious interiors with high-end designer products presents a disruptive innovation opportunity.
Who This Affects Most
- Jewelry
- Creating unique and high-end jewelry pieces using innovative techniques that appeal to high-net-worth individuals presents a disruptive innovation opportunity.
- Home Interiors
- Designing high-end comfortable and unique home interiors using luxurious and elegant designer products presents a disruptive innovation opportunity.
- Automobile
- Integrating unique and luxurious designer products into automobiles targeting high-net-worth individuals presents a disruptive innovation opportunity.
