Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail in the U.S. – a trend that's already extremely popular in Japan. He's the director of private equity firm Torridon Cos.and a consultant to brands that are evaluating whether to sell high-end merchandise through vending machines." (Ocregister)
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.
Key Themes Behind This Trend
- Unconventional Vending Machines
- Offering high-end merchandise through unconventional vending machines has the potential to disrupt traditional retail and take advantage of buyer demands for instantaneous access to desired products.
- Instant Access Retail
- Providing consumers with both desirable products and effortless access through vending machines has the potential to disrupt traditional brick and mortar retail.
- Luxury Vending Machines
- Vending machines that offer high-end merchandise have the potential to disrupt traditional luxury retail and provide new avenues for companies to sell products.
Where This Applies
- Retail
- Vending machines have the potential to disrupt traditional brick and mortar retail, as they offer a new avenue for companies to provide consumers with instant access to desired products.
- Luxury Goods
- Vending machines that offer high-end merchandise have the potential to disrupt traditional luxury retail and provide new avenues for companies to sell products.
- Technology
- Technological advancements in vending machines have the potential to disrupt traditional retail and offer new avenues for companies to sell products.
