Don't we all love doodling in cocktail napkins while waiting for our orders in restaurants. In the absence of business cards, napkins are also useful in handing out our contact numbers to new acquaintances and potential dates.
With this in mind, Euro RSCG Worldwide, a global ad agency, created the Napkin Notebook. This is a spiral-bound collection of cocktail napkins ready to be scribbled with notes, sketches or anything under the sun.
A great nifty gift idea for your napkin doodler friends, the Napkin Notebook is available at momastore.org.
What's Driving This Trend
- Doodling Products
- The trend of creating innovative products that facilitate doodling and note-taking opportunities, such as the Napkin Notebook, presents disruptive innovation opportunities for stationery and gift industries.
- Alternative Stationery
- The rise of alternative stationery options, like the Napkin Notebook, that cater to unique and creative note-taking experiences opens up disruptive innovation opportunities in the stationery industry.
- Personalized Notebooks
- The trend of personalized and customizable notebooks, exemplified by the Napkin Notebook, provides disruptive innovation opportunities for the gifting and personal stationery sectors.
Who This Affects Most
- Stationery
- The Stationery industry can explore disruptive innovation opportunities by developing unique and creative products like the Napkin Notebook that cater to niche note-taking preferences.
- Gift
- The Gift industry can tap into disruptive innovation opportunities by offering personalized and innovative products, such as the Napkin Notebook, that provide unique gifting experiences.
- Personal Stationery
- The Personal Stationery sector can embrace disruptive innovation by creating customizable and personalized notebooks, like the Napkin Notebook, that cater to individual preferences for note-taking and doodling.
