NOT ON FRONT PAGE

David Beckham is Armani's new face

David Beckham has been signed as the new face of Giorgio Armani for their US ad campaign. The new guy at LA Galaxy was photographed by Mert Alas and Marcus Piggott in LA last week for the ad campaign, which is due out in fashion magazines worlwide in January. “The ad campaign isn't the first time Armani and Beckham have worked together. While the soccer legend has worn Armani personally for years, he met and became friendly with the designer after Armani did the English team's wardrobe in 2002.” The underwear line will launch in the U.S. next February and will be available at top retailers such as Macy's and Bloomingdales.

SCORE
0.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X