Disney has released a 20-inch HDTV in Japan designed with the mouse trademark and four-fingered gloves marked on the frame just below the LCD screen. Created by Uniden it includes 1366×768 resolution, 2×3W speakers with both TruSurround TX and TruBass, and 2 HDMI ports. It's only available in Japan for about $800.
Implications - Disney is a pop culture icon which capitalizes on its constant brand presence. By introducing electronics with their trademark logo, the brand's identity is further embedded in your mind, causing Disney branding to continue to grow. Companies that have a unique, iconic stance similar to Disney can market into unusual ventures in order to grasp a different target group. The constant brand presence that these items provide will leave a lasting impression on a consumer's mind.
Why This Trend Is Growing
- Branded Electronics
- Brands can venture into different markets and target groups by introducing their own line of branded electronics, leading to increased brand recognition and identity.
- Pop Culture Electronics
- Introducing pop culture themed electronics can attract a fanbase and create a new market for the brand.
- Nostalgia Marketing
- Creating products that evoke nostalgia for a certain brand or popular culture icon can be a successful marketing strategy.
Industries Being Reshaped
- Consumer Electronics
- Consumer electronics manufacturers can work with popular brands to create branded products with unique designs and features.
- Media and Entertainment
- Media and entertainment companies can explore new revenue streams by introducing branded electronics and merchandise.
- Retail
- Retail companies can partner with popular brands to showcase their merchandise and create exclusive experiences for customers.
