A Year of Fairy Tales

2008 Campari Calendar to Feature Eva Mendes

Gorgeous actress Eva Mendes, better known for her roles in Ghost Rider, Hitch and more recently, We own the night, graces the pages of the 2008 Campari calendar, in a range of shots that explore fairytales. Captured by Italian photographer Marino Parisotto, the 9th edition of the Italian Campari Calendar will have a limited print run of 9,999 copies, which will be distributed internationally.

"The Campari Calendar has been a truly unique experience," said Eva "I had never posed for a calendar before and I was thrilled that Campari has given me the opportunity to interpret these wonderful stories: who wouldn't want to live a fairytale even if for a short while?"

The 12 fairytales include: Alice in Wonderland, Beauty & The Beast, Little Red Riding Hood, Cinderella, Thumbelina, The Little Mermaid, The Little Match Girl, Sleeping Beauty, Snow White, Puss in Boots, Aladdin, and Pinocchio. All the dresses are designer, of course, and include Roberto Cavalli, Alberta Ferretti, Elie Saab and Max Chaoul.

Check out some more Fairytale inspired Photo Shoots:

Fairy Tale Fashion
Opportunity for fashion designers to explore fairy tale-inspired designs.
Celebrity-inspired Calendars
Possibility for brands to collaborate with celebrities to create exclusive calendars.
Limited Print Runs
Chances for luxury brands to create hype and exclusivity with limited print runs of products.

Where This Applies

Fashion
Industry that can capitalize on the popularity of fairy tale fashion.
Entertainment
Opportunities for brands to collaborate with celebrities to create exclusive content.
Luxury Goods
Industry that can benefit from creating products with limited print runs to create exclusivity and hype.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 89%
Freshness 8%

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