Target has announced they will host a completely model-less fashion show in Grand Central Terminal in New York City. Instead of human models parading down the catwalk in real clothes, Target will present a live fashion show created with high-definition holograms.
The revolutionary fashion show will feature collections from Bowie by Keanan Duffty for Target, Erin Fetherston for Target, Isaac Mizrahi for Target, Liz Lange for Target, and Mossimo for Target. Jewelry, handbags, and shoes from Dominique Cohen for Target and Hollywould for Target will also be showcased in the 3-D show.
Target's event will happen on November 6, repeated every 10 minutes from noon to midnight and on November 7 from 6am to 7pm. Target is also set to post a video of the show on You Tube, Facebook and on its own website.
Check out Diesel's holographic fashion show:
What Makes This Trend Stand Out
- Holographic Fashion Shows
- The use of high-definition holograms in fashion shows creates an opportunity for brands to present their collections in a unique and innovative way.
- Virtual Runway Shows
- The adoption of virtual reality technology in runway shows opens up opportunities for fashion brands to reach a wider audience and showcase their collections in an engaging way.
- Innovative Event Marketing
- The use of innovative event marketing strategies such as holographic fashion shows can help brands create buzz and generate excitement for their products.
Sectors Adopting This
- Fashion
- The fashion industry can leverage holographic technology to create immersive and engaging experiences for consumers and showcase their collections in a new way.
- Technology
- The adoption of holographic technology in the fashion industry creates opportunities for tech companies to collaborate with fashion brands to develop new and innovative ways to present collections.
- Marketing
- Innovative event marketing strategies such as holographic fashion shows can be adopted by businesses in various industries to generate buzz and create memorable experiences for consumers.
