This Chinese biker took two months to convert his normal bike into the five rings of the Olympics. He will ride it around Yinchuang, China to show his welcome to Olympic competitors and visitors.
The 29th Olympic Games will officially open at 8:08 on 08/08/08, when the country, with a biggest population of the world, welcomes the most important sporting and cultural event for the first time.
Implications - The cultural and global significance of the Olympic Games is not lost on companies that use this time of year to capitalize on a large, enthusiastic audience. In this time, the rise of patriotism as well as global unity has coincided with the release of countless consumer goods that reflect both of these ideals. These include team clothing, flag art and art in motion.
What's Driving This Trend
- Rise of Patriotism
- Opportunities for companies to release consumer goods that reflect national pride and unity during major events like the Olympics.
- Global Unity
- Demand for consumer products that promote a sense of global unity and cooperation during international sporting events like the Olympics.
- Cultural Capitalization
- Companies leveraging the cultural significance of major events like the Olympics to promote and sell products.
Who This Affects Most
- Sportswear
- Opportunity for sportswear companies to release patriotic team clothing and merchandise during major events like the Olympics.
- Art and Design
- Increased demand for flag art, artistic representations of national pride, and other creative products during major events like the Olympics.
- Technology
- Opportunity for innovative technology companies to create interactive and immersive experiences related to major events like the Olympics.
