Julia Stegner, the stunning German supermodel, has become Maybelline's newest spokesperson.
She joins Maybelline New York's A-list celebrities such as Erin Wasson, Christy Turlington, Adriana Lima, and Zhang Ziyi.
The stunning blonde is also the current face of Guerlain and Alberta Ferreti and have also appeared in campaigns for Ralph Lauren, Michael Kors, Hugo Boss, Dolce & Gabbana and Yves Saint-Laurent.
"We are thrilled to have Julia Stegner join our Maybelline New York family of spokespeople," says Senior Vice-President of Maybelline New York Marketing Cheryl Vitali. "Julia embodies the spirited, confident energy that is Maybelline New York. We're looking forward to working with her on many campaigns for the brand."
Keep a lookout for her TV and print ad campaigns to start hitting in February of 2008.
Why This Trend Is Growing
- Celebrity Endorsements
- Opportunity for brands to leverage the influence of A-list celebrities to promote their products.
- Global Model Collaborations
- Trend of international supermodels collaborating with beauty and fashion brands to create impactful campaigns.
- Cross-industry Partnerships
- Increasing collaboration between fashion, beauty, and luxury brands for mutually beneficial campaigns and endorsements.
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunities in creating new lines and products endorsed by popular models.
- Fashion
- Opportunities for fashion brands to collaborate with supermodels for brand awareness and new collections.
- Luxury
- Innovation opportunities in luxury brands partnering with supermodels to elevate their brand image and attract new customers.
