Mouse Rage

A study out of the UK is showing that poorly designed websites can negatively affect cardio functions, and the immune and nervous systems. This phenomenon known as "Mouse Rage" is identifiable by "a quickening of the heart, profuse sweating, and furious clicking and bashing of the mouse," according to the Inquirer of the UK.

In the study, the Social Issues Research Centre made study participants use a 'Google-style', well designed, fast website. Study respondents then had to browse "crazy graphics and slow-loading pages." Though a small % of participants remained calm, others "showed very distinct signs of stress and anxiety," according to the study. The report also stated "some changes in muscle tension were quite dramatic .While this was happening, the participants faces also tensed visibly, with the teeth clenched together and the muscles around the mouth becoming taught. These are physically uncomfortable situations that reduce concentration and increase feelings of anger."

Website Design
Improving website design can positively impact the health and productivity of users.
User Experience
Creating a user-friendly experience on websites can prevent users from experiencing stress and anxiety.
Digital Wellness
Focusing on digital wellness can help users to maintain their physical and mental health while using digital platforms.

Who This Affects Most

Web Design
Web designers have an opportunity to develop websites that promote positive user experiences and digital wellness.
User Research
User research specialists can study the impact of website design on users' health and identify ways to improve user experience.
Health Tech
Health tech companies can develop digital solutions to monitor users' health while using digital platforms and prevent negative health outcomes.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 19%
Freshness 8%

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