Photoshop Defenders

Demi Moore Takes Down the Hip Doctoring Rumor

Moore hips, please! Even Demi Moore has fat days, but it’s no reason to believe that her hips were ‘doctored’ in a photo spread for W magazine, for which she appears on the cover.

The photo in question is one which Ms. Moore is wearing a leather and chiffon hipbearing minidress creation from Balmain (Spring 2010). In a tweet, Moore felt slighted and posted the original “untouched” image on her Twitter page with the message “My hips were not touched..it’s just the way u have ur hip kinda swung to one side!”  Moore has done many photoshoots and knows a thing or two about re-touching. If she says the hips are hers, I believe her!

Authenticity in Photos
Opportunity for disruptive innovation in developing technology that ensures the authenticity of photos, removing the need for retouching.
Transparent Editing Process
Opportunity for disruptive innovation in creating a transparent editing process that allows viewers to see the original and edited versions of a photo side by side.
Body Positivity in Media
Opportunity for disruptive innovation in promoting body positivity in media and highlighting the natural beauty of individuals.

Where This Applies

Photography
Opportunity for disruptive innovation in the photography industry to develop tools and techniques to capture authentic images without the need for extensive editing.
Fashion
Opportunity for disruptive innovation in the fashion industry to promote body positivity and use diverse body types in campaigns.
Technology
Opportunity for disruptive innovation in the technology industry to create software and algorithms that detect and prevent photo manipulation.
SCORE
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GENDER
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MARKETTop markets: North America
GENERATION
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  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 51%
Freshness 8%

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