Scratch & Sniff Wallpaper

Fruit Cocktail is Neat & Ethical

Want a different fragrance in each room of your house? Use scratch and sniff wallpaper!

The Fruit Cocktail Collection is a scent-sational trio of fruit wallpaper. Scratch for a waft of banana, cherry or tutti fruitti.

Even better than the cool design and fragrance is that the wall decor is also ethical -- a percentage of all sales goes to the Human Rights Campaign which strives for human equality.

Implications - The importance of fragrance has grown as even celebrities cannot resist creating their very own fragrances. Businesses that account for the enormous consumer embrace of personal hygiene and fragrances would be wise to create products that embrace the sense of smell.

Personal Fragrance Trend
Opportunity for businesses to create products that embrace the sense of smell and cater to the growing consumer embrace of personal hygiene and fragrances.
Ethical Design Trend
Opportunity for businesses to incorporate ethical values into their designs and attract socially-conscious consumers.
Multisensory Home Decor Trend
Opportunity for businesses to innovate in the home decor industry by incorporating multisensory experiences, such as scratch and sniff wallpaper, to enhance the ambiance of living spaces.

Who This Affects Most

Fragrance Industry
Opportunity for fragrance companies to expand their product offerings and create unique personal fragrance experiences for consumers.
Interior Design Industry
Opportunity for interior design companies to incorporate multisensory elements, such as scratch and sniff wallpaper, into their designs and create unique home experiences for customers.
Socially-conscious Brands
Opportunity for socially-conscious brands to collaborate with ethical home decor companies and create products that support social causes.
SCORE
4.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 80%
Freshness 8%

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