The customizable Santa Swing is Everyclick's festive, user-generated ad, which has the potential to go viral as Christmas gets closer. It's similar to the ElfYourself ad we saw a while back, but this time, it's not only entertaining, it also helps raise funds and awareness to more than 170,000 charities.
Users can select a photo to use as the face for Santa and his elf, upload a message either by writing in text which is translated to audio, or upload your own sound files for your own voice. Then send the merry dancers to a friend, embed them in a blog, or upload them to Facebook!
"Everyclick, a search engine which enables browsers to raise money for charity while they search, commissioned avatar technology firm Oddcast to create the application, named Santa Swing," Direct News reported.
Have fun, and help the world doing it!
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Key Themes Behind This Trend
- User-generated Ads
- The customizable Santa Swing ad is an example of user-generated content that has the potential to go viral, offering an opportunity for businesses to harness the power of user creativity in their marketing efforts.
- Charitable Fundraising
- The Santa Swing ad helps raise funds and awareness for over 170,000 charities, highlighting the potential for businesses to align their marketing campaigns with philanthropic causes to engage consumers and make a positive impact.
- Avatar Technology
- The use of avatar technology, as seen in Santa Swing, opens up possibilities for businesses to create interactive and personalized experiences for their customers, enhancing brand engagement and loyalty.
Where This Applies
- Advertising and Marketing
- The user-generated ad trend showcased by Santa Swing presents disruptive innovation opportunities for advertising and marketing agencies to leverage the creativity of users in their campaigns.
- Nonprofit and Charity
- The integration of charitable fundraising in marketing initiatives, exemplified by the Santa Swing ad, offers disruptive innovation opportunities for nonprofit organizations and charities to expand their reach and engage supporters in new ways.
- Technology and Software
- The application of avatar technology, demonstrated by Santa Swing, presents disruptive innovation opportunities for technology and software companies to develop interactive and personalized solutions for businesses seeking to enhance customer experiences.
