If you see a good piece of furniture left on the side of the road, do you take it home? This is what the New York-based modern furniture store Blu Dot hopes to find out with their ‘Real Good Experiment,’ a kind of urban study blended with performance art.
As a tribute to dumpster diving, Blu Dot’s Real Good Experiment places GPS-enabled chairs all over the city, from Union Square to the Met, assuming that passersby will take the chairs home. Blu Dot then tracks where the chairs go on their website.
Key Themes Behind This Trend
- Dumpster Diving
- Companies can take inspiration from the environmentally conscious practice of dumpster diving, for creating sustainable products from discarded resources.
- Location-based Marketing
- Businesses can leverage location-based marketing, as done by Blu Dot, for launching creative guerrilla marketing campaigns to increase brand awareness and engagement.
- Urban Furniture Study
- An urban furniture study like Blu Dot's 'Real Good Experiment' can provide valuable insights for furniture brands to create designs that align with the consumer aesthetics and preferences.
Where This Applies
- Furniture
- Furniture companies can explore the potential of repurposing discarded furniture pieces and using GPS-enabled products like Blu Dot's chairs, to create innovative and sustainable designs.
- Marketing and Advertising
- Marketing and advertising agencies can use GPS technology to create location-based campaigns that aim to engage customers and promote brand awareness in innovative ways.
- Environmental Sustainability
- Waste management companies and environmental organizations can promote sustainable practices like dumpster diving, to create a cleaner and more sustainable environment for the future.
