Puma’s First Round ‘Soda Pack’ came out this past summer with colorway combinations similar to the ones on 7-Up or Sprite, Sunkist and Coca-Cola cans. Puma’s First Round shoes must have been a hit, since the Puma Second Round 'Soda Pack' sneakers have just been released.
For the Puma Second Round 'Soda Pack' sneakers, the colors are orange-black-white (Fanta), brown-orange-white (A&W Root Beer), red-white (Coca-Cola), and my personal favorite, silver-red-white (Diet Coke), which I am suddenly thirsty for!
What Makes This Trend Stand Out
- Soda-inspired Footwear
- Puma's 'Soda Pack' sneakers demonstrate the trend of incorporating soda brand colors and motifs into footwear designs.
- Limited Edition Collaborations
- The success of Puma's 'Soda Pack' releases suggests a trend of limited edition collaborations between beverage brands and fashion companies.
- Nostalgia Marketing
- Puma's nostalgic 'Soda Pack' sneakers tap into the trend of using retro branding and design to evoke nostalgic feelings in consumers.
Sectors Adopting This
- Fashion
- The fashion industry can explore the potential of collaborating with beverage brands to create limited edition soda-inspired footwear lines.
- Beverage
- Beverage companies can leverage nostalgia marketing to create branded merchandise like soda-inspired sneakers, targeting consumers with a penchant for retro aesthetics.
- Marketing
- Nostalgia marketing can be embraced by marketers in various industries to connect with consumers by evoking sentimental emotions associated with past experiences.
