Instrumental Baggage

Pratesi's Guitar Backpack is Perfect for Music Lovers

Pratesi’s Guitar Backpack is a calf leather masterpiece for music lovers.

This acoustic traveling companion is vegetable-dyed and has a nifty little spot for your MP3 player and speakers to match.

You will need AA batteries to power up this musical bag—along with $398—to look like a complete rockstar.

Implications - Rockstar self expressionism can be seen in all industries. Consumers desire to be rockers and idolize them as seen throughout the years. Everything from hard rocking hotels to fashion editorials and television campaigns can be seen embracing this rebellious rock'n'roll sentiment. Align your brand to this concept and you could be a rockstar in your own right.

Rockstar Self Expressionism
Embrace the rebellious rock'n'roll sentiment and align your brand to this concept for disruptive innovation opportunities.

Industries Being Reshaped

Fashion
Create fashion editorials that embody the rockstar self expressionism trend.
Hospitality
Design hard rocking hotels that cater to the desire for rockstar experiences.
Marketing
Develop television campaigns that embrace the rebellious rock'n'roll sentiment to resonate with consumers.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 57%
Freshness 8%

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