Nike has teamed with Dope Factory to make shoes that will fit in your pocket. The Nike SB Dunk Keychain is an exact replica keychain of some of the favorite Nike shoes.
There are 8 shoe keychains featured in the SB Dunk collection, and are available for a limited time. They're selling for $15 for running shoe lovers.
Implications - Keychains are items that almost everyone has. Brands like Nike have used this notion to advertise its running shoes. Not only will people be advertising the brand, but they may also want to buy the specific product on the keychain. Miniature advertising is a subtle and effective way to get a brand noticed.
What Makes This Trend Stand Out
- Miniature Product Replicas
- Creating miniature replicas of products to serve as a cost-effective and portable marketing tool that can be easily promoted and carry around.
- Brand Merchandise
- Expanding the range of brand merchandise that can be produced at a relatively low cost and used for promotion or as a collectible item.
- Pocket-sized Advertising
- Leveraging everyday items like keychains to create pocket-sized advertising that can be carried around by consumers and bring brand awareness.
Sectors Adopting This
- Sportswear
- Creating miniature replicas of popular sportswear products that can be used as promotional items or collectibles.
- Marketing & Advertising
- Incorporating miniature replicas of products into marketing campaigns to create a unique and attention-grabbing advertisement.
- Retail & Merchandising
- Expanding the range of brand merchandise that can be produced at a relatively low cost and used for in-store promotion or sale as a collectible item.
