Topographic Carpets

The Map Rug by Harry Allen is the Modern Equivalent to Oriental

The Map rug by Harry Allen is an exercise is logical decoration. It is a play on scale and brings a unique topographic quality that is both recognizable and seemingly random. Allen was inspired by his grandmother’s Oriental carpets, reminiscing of a bygone time: “When my brother and I were kids, we’d play with toys on the rug like it was a big map. Blue became the sea and red was land.”

The Map rug by Harry Allen is made of tufted New Zealand wool and is available for custom order in a size of your choosing.

Topographic Home Decor
The trend towards incorporating topographical designs into home decor offers an opportunity for disruptive innovation in product design and customization.
Customizable Carpets
As consumers seek unique home decor options, there is room for disruptive innovation in the customized carpet market utilizing new materials and technology.
Nostalgic Inspiration
Reimagining traditional home decor staples through a modern lens can tap into consumer nostalgia and offer a space for disruptive innovation within the home goods market.

Where This Applies

Home Decor
The topographic carpets trend provides opportunities for disruptive innovation in home decor, particularly with the integration of technology in product design and customization.
Textile Manufacturing
As the demand for unique, customizable textiles grows, there is an opportunity for disruptive innovation in textile manufacturing through the use of sustainable materials and production methods.
Interior Design
The trend towards incorporating topographical designs into home decor offers opportunities for disruptive innovation in interior design, particularly in creating more personalized and experiential spaces.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 73%
Freshness 8%

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